What it is
Google and Meta ad campaigns plus on-page and off-page SEO that fill the top of your funnel with people who are actively looking for what you sell.
How we set it up
We audit your current spend, build or rebuild campaigns with clean structure and targeting, and wire up conversion tracking so every lead is attributed to the source that created it.
Tools involved
Google Ads, Meta Ads Manager, Google Analytics 4, Google Search Console, SEMrush
Outcome for your business
You see exactly which channels and campaigns generate leads and closed revenue, so you can scale what works and cut what does not.
What this looks like
| Campaign | Spend | Leads | CPL |
|---|---|---|---|
| Home Services | $1,240 | 28 | $44 |
| Retargeting | $380 | 11 | $35 |
| Brand Search | $210 | 9 | $23 |
Illustrative sample data only
Common questions
How long before we see results from paid ads and SEO?
Paid ads can generate leads within days of launch once campaigns are built and conversion tracking is in place. SEO takes longer — meaningful organic movement typically shows up over 3 to 6 months. We prioritise paid first for immediate pipeline, and layer SEO to reduce cost per lead over time.
We have run Google Ads before and got poor results. What makes this different?
Most poor Google Ads results come from one of three things: bad campaign structure, wrong targeting, or no conversion tracking so you cannot tell what is working. We audit your existing setup first, fix the root cause, and wire up proper attribution before spending a dollar more.
Do you manage the campaigns ongoing or just set them up?
We offer both. Core and Starter packages include setup and initial launch. The Advanced retainer includes ongoing management, optimisation, and monthly reporting. We set clear expectations in the audit so you know exactly what is covered.
Other services
Paid ads and SEO feed the rest of the pipeline. Everything else works better when the top of the funnel is clean.
See what your funnel is actually returning
Book a free 30-minute audit. We will review your current ad spend and SEO, find where leads and budget are leaking, and show you exactly what we would fix.
Book Your Free Audit Free audit. No commitment. You work directly with the founder.