What it is
Automated multi-step email and SMS sequences that run on schedule whenever a lead hits a trigger, so your team never has to chase.
How we set it up
We map out the follow-up logic (new lead, no reply, post-call, re-engagement), write the sequences, build the automations, and connect them to deal stage changes in the CRM.
Tools involved
HubSpot workflows, GoHighLevel automation, ActiveCampaign, Twilio (SMS), built-in CRM sequences
Outcome for your business
No lead goes cold because someone forgot to follow up. Sequences fire on time every time, and your team only handles replies.
What this looks like
Illustrative sample data only
Common questions
How many steps are in a typical follow-up sequence?
It depends on your sales cycle. A new lead sequence might have 5 to 7 touches over 10 to 14 days. A re-engagement sequence might be shorter. We map the logic in the audit based on your process, average response times, and what your team currently does manually.
Will the automated messages feel robotic or impersonal?
Only if they are written that way. We write sequences that sound like they came from a person, not a system. The goal is to feel like a timely, relevant follow-up — not a mass email blast. We include personalisation tokens and write copy that fits how your business actually talks.
What triggers a sequence to start?
Triggers connect to your CRM: a new lead submitting a form, a deal moving to a certain stage, no reply after a set number of days, a meeting booked or missed. We configure the logic so sequences fire based on real deal events, not just time.
Other services
Automation only works if leads are coming in and the CRM is clean. Every part of the system supports the others.
Stop losing leads to late follow-up
Book a free 30-minute audit. We will map your current follow-up process, find where leads are falling through, and show you exactly what we would automate.
Book Your Free Audit Free audit. No commitment. You work directly with the founder.